Még egy dolog, amit a BKV tanulhatna az ATM-től

Nemrégiben Amby gyűjtött össze 5-5 dolgot, amit a a budapesti és a milánói közlekedési vállalatok tanulhatnának egymástól.

Most hozzáadok még egyet az utóbbi javára. A postaládánkban ma találtam egy levelet az ATM-től (és javukra legyen mondva, eddig nemigen zargattak mindeféle levelezésekkel), amiben meglepetésemre az én éves törzskártyám lapult, ami ezek szerint csak úgy jár az éves tömegközlekedési bérletem mellé.

A kártyával több helyen kapok 5%-50% közötti kedvezményt kulturális eseményektől kezdve a wellness centereken át az elektronikus cuccokig.

Nem is értem, hogy erre a marketing fogásra miért is nem harapott rá eddig BKV. És még csak nem is kerülhet sokba, max. a kártya legyártása meg a postaköltség.

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