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“Olaszország image-e leáldozóban volt, hiányzott egy határozott arcél”-nyilatkozta Michela Vittoria Brambilla, a Turisztikai Miniszter.
Karonöltve Berlusconival megkreálták hát Olaszország új logóját:
“Két vezérlő gondolat: a Made in Italy kiválósága, a művészet, divat és design, valamint a Made in Italy lényege, a természet, ízek és szépség indíttatásával álltunk neki a munkának.” “A rendet és módszerességet választottuk, amely egyesül az országunk könnyedségével és zeneiségével, azzal a lágysággal és lendületességgel amely kettős és bonyolult szintézist alkot, de amely jellemzi a mi életstílusunkat is” Külföldön Olaszország szlogenje “Magic Italy” lesz.
Neked hogy tetszik Itália új logója és jelmondata?
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Zavar, hogy takarásban van nagy része. Egyébként semleges.
Milyen volt az előző?
Egyébként szintén semleges.
Szerintem is semleges. Talán ez lehetett az előző: http://www.designerblog.it/post/832/un-nuovo-logo-per-litalia
rend és módszeresség? nemtom, kicserélték Olaszországot az emúlt három évben ezekszerint?
Igen, ezen én is meglepődtem. Pedig esküszöm ezt mondta, szószerint “ordine e rigore”.
Igen, ez a “rend és módszeresség” azért megmosolyogtató :-). A betűtipus nálam pont nem lágyságot, könnyedséget és zeneiséget mutat, én inkább az azur szín irányába léptem volna… Na, de könnyű így kritizálni :-).
mondjuk én azt se értem, hogy jön ide a Made in Italy…
Nekem,mar eleve a feketeszinu betuk nem szimpatikusak ebben a “nagy alkotasban”,vagy szerintuk ez tukrozne a rendet,es a modszeresseget….,inkabbbb ridegseget kelt…,meg nemkellemes erzest,….nemharmoniat,….nemlagysagot…!!!…a szlogen meg igazandibol naaaaagy fantaziat rejt…hjjjjjaaaa….Silvietto-nak ebben is benne van a mancsa…vagyis a “karja”…..ha mar azon oltve kovettek el a muvet ;-)!!!
Hát ez olyan semilyen…Amivel Törökországot reklámozták pár éve, az tök jó volt…A mai napig szeretnék elmenni…
1922-től majd’ két évtizeden át komoly téma volt a rend és módszeresség, s nem magától bukott meg Olaszországban, mitöbb fejlődés képes volt, lett volna, ha érthető vagyok… Meg aztán ott vannak a római elődök, akik hívei voltak a rendnek, a módszerességnak! Az olaszok mindezt szeretink a külsőségekben, én is szivesen gyártok szabályokat, csak ne kelljen betartani őket… Nagyot mondani (rend és módszeresség), ez olaszos, tetszik! Maga a jel tényleg gyenge, semmitmondó, egy étterem, vagy bármi más logója is lehetne!
Az új logó legalább száz százalékkal jobb, mint a 2007-es, a hozzászólások között is linkelt és méltán elvetélt kísérlet, kifejezett erösségének tartom, hogy Giambattista Bodoni 1798-ban tervezett, “nagyon olasz”, “nagyon klasszikus” betütípusát használja.
Nekem tetszik. nézzétek meg így is: http://www.beppegrillo.it/immagini/logo-magic-italy-sito-internet-italia.jpg
Na jó, a rend és a módszeresség:) de ez meg olyan aranyos:) Nekem pont az tetszik az olaszokban és Olaszországban, hogy olyan spontán, olyan szabad. (legalábbis hozzánk képest)
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